A question we often get before starting one of our Shaker Sessions is what is a brand strategy? By definition, a brand strategy is a long-term plan for the development of a successful brand in order to achieve specific goals. In this blog we elaborate on our definition of a brand strategy and how the Brand Development Canvas can help you find an answer to the question what is a brand strategy.

We begin with avoiding you to make the biggest mistake, which is to think that a brand strategy is only related to marketing goals. A brand is much more than just your company name, logo and marketing activities. A well-defined and executed brand strategy affects all aspects of a business.