brand strategy

What is a brand strategy?

A question we often get before starting one of our Shaker Sessions is what is a brand strategy? By definition, a brand strategy is a long-term plan for the development of a successful brandRead more

brand development canvas

Basics of the brand development canvas

Are you looking to revitalize your brand strategy, starting from scratch with building a new corporate identity or launching a new product? The Brand Development Canvas is the tool to map all your brand essentials and define a clear brand strategy.

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mission statement

The difference between a mission and vison

During our brand strategy sessions we notice from time to time that there is some haziness about the mission statement and vision. The exact difference is not always very clear, but both brand building blocks are essential for the internal perspective of the Brand Development Canvas. Read more